Project Information

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BBH invited Preloaded to assist in executing their creative vision for Lynx. Their 'Get in There' campaign aimed to inspire, encourage and equip guys to go out and charm girls beyond the virtual world, by providing digital content that guys can use to play the seduction game in real life.


Project Recognition

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Campaign 'Work of the Week'
NMA 'Campaign of the Month'


Production Team

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Creative Director, Rob Corradi
Technical Director, Andy Beaumont
Art Director, Googe Farrugia
Senior Designer, Robert Kerr
Flash, Dan Wood / Rob Gibson
Beck-end, Kerin Cosford / Huy Dinh
Producers, J. Leitch / A. McNicholl