Rob Corradi
Creative direction & design for digital.
Twenty years of sites, apps, games and such things. Do have a glance at my CV,
or stalk me on Twitter or viaemail.

Lynx Get in There
BBH / Unilver
Campaign Website






Project Information


BBH invited Preloaded to assist in executing their new creative vision for Lynx. Their 'Get in There' campaign aimed to inspire, encourage and equip guys to go out and charm girls beyond the virtual world, by providing digital content that guys can use to play the seduction game in real life.

Project Recognition


Cannes Media Lions Silver
Campaign Big Awards Silver
Campaign 'Work of the Week'
NMA 'Campaign of the Month'

Production Team


Creative Director, Rob Corradi
Technical Director, Andy Beaumont
Art Director, Googe Farrugia
Senior Designer, Robert Kerr
Flash, Dan Wood / Rob Gibson
Beck-end, Kerin Cosford / Huy Dinh
Producers, J. Leitch / A. McNicholl